Program

Thursday, 16th February 2017
10:45 am - 11:30 am

Doors open and welcome coffee

11:30 am - 11:45 am

Intro: Welcome and introduction

Prof. Dr. Mario Voigt

Prof. Dr. Mario Voigt

Quadriga University
Professor for Digital Transformation & Politics
Prof. Dr. Mario Voigt is a member of the Thuringian state parliament. He has worked in the field of Public Affairs, Public Relations and Investor Relations for several companies, political parties and think tanks in Berlin, Brussels and Washington, DC. Mario analyses national and international political campaigns. He has published three books in the field of Campaigning, Communication and Public Affairs.
11:45 am - 1:15 pm

Lecture: Public Affairs in Berlin 101

In order for all participants to start at the same level, we invite you to our Public Affairs Basics session. Hosted by Christian Thorun, professor of political science, international politics and public affairs at Quadriga University Berlin, you will get the chance to brush up on your knowledge and get up to speed on the 101 of Public Affairs. Once you have done so, you will be ready for the two insight-packed days we have prepared for you.

Prof. Dr. Christian Thorun

Prof. Dr. Christian Thorun

Quadriga University
Professor for Political Science, International Politics and Public Affairs
Professor Dr. Christian Thorun is professor of political science, international politics and public affairs at Quadriga University in Berlin. He is also founder and managing director of ConPolicy, a research and consultancy institute in the field of consumer politics. He is member of the Board of Directors of the FLO-Cert and of the think tank Club of Rome.
1:15 pm - 2:15 pm

Lunch

2:15 pm - 2:45 pm

Keynote: Trends in Europes powerhouse

In times of social media, politics and democracy become more complex. Politicians, citizens and businesses are increasingly communicating on the same level. Consent must be organized broader, more today than ever before. This is only possible with wise and authentic campaigns.

Jens Spahn

Jens Spahn

Federal Ministry of Finance
Parliamentary State Secretary
Jens Spahn is a bank clerk and political scientist. Born in Ahaus in 1980, he was first elected to the German Bundestag in 2002. He was health policy spokesman of the CDU/CSU parliamentary group from 2009 to 2015. Since July 2015 he has been parliamentary state secretary at the Federal Ministry of Finance. In 2012 he was elected to the CDU’s presidium.
2:45 pm - 3:15 pm

Insight: Business intelligence – the key for success in public affairs

Business Intelligence is an extensive and beyond IT generated state-of-the-art research. It predicts developments, political and economic changes. Moreover, it safeguards interests “early warning” to make better informed and fact-based decisions. Business Intelligence helps to gain a competitive advantage and identify business opportunities.

Prof. Dr. Karl Jurka

Prof. Dr. Karl Jurka

Jurka P.S.A.
Managing Director/ Shareholder
Professor Dr. Karl Jurka works as political adviser since 1990 and is Managing Director and Shareholder of Jurka P.S.A. GmbH. Before, Karl Jurka had been head of the directorate general and the organisation department of the Austrian ÖVP party leadership. Karl Jurka studied law at the University of Vienna and received his doctorate degree in 1977.
3:15 pm - 3:45 pm

Insight: Engaging stakeholders with digital public affairs

Stakeholder engagement strategies are crucial for sustainable and successful policy making -  in particular when it comes to societal and economic issues that impact the broader public. Social and digital media enable a level of transparency, real-time feedback and involvement of the public that is unparalleled. The session will provide insights, how Microsoft Germany leverages digital and social media for political agenda setting and stakeholder engagement.

Inger Paus

Inger Paus

Microsoft Germany
Head of Economic and Social Policy
As Director Government Affairs and Head of Social and Economic Policy Inger Paus is in charge for Public Affairs and Government Relations regarding the digital transformation of the economy and society for Microsoft in Germany. She is heading the Microsoft Berlin Center as public dialogue and engagement platform with Microsoft stakeholder groups. In her former roles at Microsoft Inger Paus was responsible for the Corporate Social Responsibility Strategy, Coordination of Public Relations in Europe and Corporate Communications in Germany.
3:45 pm - 4:15 pm

Insight: Opportunities and challenges of corporate interest representation

No matter where in the world: opportunities and challenges of corporate interest representation are highly diverse and often considered to be somewhat suspicious in the public eye. How can interest representation of companies build trust in public and political relations? The case will give a concise overview of opportunities and challenges of company representation in Berlin and Brussels.

Maria Heider

Maria Heider

METRO AG Wholesale & Food Specialist Company
Head of Western Europe & EU Affairs
Maria Heider started her professional career in 1983 working for The Greens in the Bundestag. In 1998 she changed to the Federal Ministry of Finance where she was spokesperson for some time but also worked in Brussels for four years in EU Institutions and at the National Academy for Security Policy in Berlin (BAKS). Since 2015 Maria Heider is working for METRO AG Wholesale & Food Specialist Company, Corporate Communications and Public Policy.
4:15 pm - 4:45 pm

Coffee break

4:45 pm - 5:00 pm

Intro Trend Labs

Trend Labs are workshops where you will be able to work together with experts. You will look at specific cases using new approaches of public affairs. The introduction will be used for a short self-presentation of the speakers and the topics. The "Trend Lab Session" will be repeated on Friday so you can select two different trend labs you want to join.

5:00 pm - 6:30 pm

Trend Lab - Session I

5:00 pm - 6:30 pm

Trend Lab I: German legislation - an impenetrable jungle?

The process of German legislation is highly complex and seems to be an impenetrable jungle. The workshop will provide in-depth insights into the formal processes and will shed light on the power struggle between the different governmental and parliamentary institutions. A case study will show when, how and where it makes sense to get involved into the process.

Heiko Weiß

Heiko Weiß

ADVICE PARTNERS
Director Public Affairs
Heiko Weiss is Director Public Affairs at ADVICE PARTNERS. He has more than 22 years of experience in the communications industry as a political consultant. He has developed and implemented various public affairs strategies for companies and associations especially from the Financial Services industry. Heiko has a strong focus on Regulatory Affairs and Reputation Management.
5:00 pm - 6:30 pm

Trend Lab II: Mission possible! How to successfully work with MPs in Germany

A high proportion of the work in Public affairs is built around those women and men who physically make the law: MPs. If PA activities do not reach out to this group of decisions makers, many other efforts of communication tend to be worthless. Is there a ‘perfect way’ to handle the challenges in this respect? What are the dos and don’ts? What is specific for Germany as the cultural environment?

Cornelius Brand

Cornelius Brand

Instinctif Partners
Managing Partner
Cornelius Brand has been a professional in the German public affairs business for over 10 years. He established his own consultancy in 2008 and joined Instinctif Partners with his team in 2014. His consulting career started with Arthur D. Little and AT Kearney. He later became managing director of the Industrial Investment Council, an investment promotion agency for the New German States. His industry expertise ranges from the health sector to automotive, telecoms and the energy sector.
5:00 pm - 6:30 pm

Trend Lab III: Dealing with the unthinkable: Brexit, Trump and an eroding party system in Germany – a map for orientation

2016 has marked a watershed moment in the domestic, European and international political arena: Political developments have become increasingly unpredictable and complex. Which values, which regulation, which relationships will count in the future?  This year’s events seem to contradict logics and political experience. The workshop will give in-depth insights into the assessment and communication of Public Affairs in a changing world.

Judith Kleinemeyer

Judith Kleinemeyer

FleishmanHillard
Senior Vice President & Head of Public Affairs
Having been a public affairs professional for more than 17 years, Judith Kleinemeyer advises national and international clients, associations and public institutions in the areas of government relations, campaigning, issue management, corporate communication and public affairs. Her expertise includes the energy sector, agro-chemical, ICT and infrastructure industry. In addition to her work as a consultant, Judith has initiated various political background circles, and frequently publishes in specialist magazines.
6:30 pm - 6:45 pm

Sum-up & result presentation

Prof. Dr. Mario Voigt

Prof. Dr. Mario Voigt

Quadriga University
Professor for Digital Transformation & Politics
Prof. Dr. Mario Voigt is a member of the Thuringian state parliament. He has worked in the field of Public Affairs, Public Relations and Investor Relations for several companies, political parties and think tanks in Berlin, Brussels and Washington, DC. Mario analyses national and international political campaigns. He has published three books in the field of Campaigning, Communication and Public Affairs.
7:15 pm - 10:15 pm

Get together at "The Digital Eatery" & public affairs panel

There will be an exclusive Get-together at "The digital eatery", which belongs to the representation of Microsoft Germany. It is located "Unter den Linden" which is one of the most prestigues places for company representations in Europe. To keep up the spirit of our convention, there will also be a short panel discussion with top-level politicans.

Dr. Klaus Schüler

Dr. Klaus Schüler

CDU Germany
Federal Director
Dr. Klaus Schüler is Federal Director of the CDU. He is one of Germany’s most experienced political managers, strategists and campaign experts. Schüler held executive positions in the CDU under the chairmanship of Helmut Kohl, Wolfgang Schäuble and Angela Merkel and chairs the “Campaign Managers Committee” of the International Democrat Union (IDU).
Friday, 17th February 2017
8:30 am - 9:00 am

Doors open and welcome coffee

9:00 am - 9:10 am

Introduction: Preview of the day

Prof. Dr. Mario Voigt

Prof. Dr. Mario Voigt

Quadriga University
Professor for Digital Transformation & Politics
Prof. Dr. Mario Voigt is a member of the Thuringian state parliament. He has worked in the field of Public Affairs, Public Relations and Investor Relations for several companies, political parties and think tanks in Berlin, Brussels and Washington, DC. Mario analyses national and international political campaigns. He has published three books in the field of Campaigning, Communication and Public Affairs.
9:10 am - 9:40 am

Insight: Tools, methods and ways to success: Parliament, executive or states

"The strongest is only strongest alone." This translation of a German proverb describes the attitude of many companies when it comes to pursuing their own interest - and it is more often than not the wrong strategy when dealing in a complex political surrounding. Joining forces and successfully liaising one's own interest with similar other ones is what usually wins the battle. Politics simply can't respond to each individual wish. Modern societies work through harmonising interest and fighting for the best solution through coalitions of interest, quite often organised for a long-term partnership through associations. Johannes von Thadden has seen it all: working for the biggest German business organisation, the German Association of Chambers of Industry and Commerce (DIHK), as Director General for Germany's longest governing party, the Christian Democratic Union (CDU) and now for Airbus Defence and Space where he runs the company's space interest in Europe and with international organisations. Johannes von Thadden is convinced: using associations as a channel is a clever thing to do if you want to be successful.

Dr. Johannes von Thadden

Dr. Johannes von Thadden

Airbus Defence & Space
Senior Vice President, Head of International & Space Institutions
Dr. Johannes von Thadden is Senior Vice President and Head of 'International and Space Institutions', Airbus Defence and Space. Between 2004 and 2007 he served as General Manager of the Christian Democratic Union in Germany. Before his years in politics he worked for the Association of German Chambers of Industry and Commerce and was responsible for the network of German Bilateral Chambers Abroad in 80 countries. For the German government he serves as Co-Chairman of the Foundation for Polish-German Cooperation in Warsaw.
9:40 am - 10:10 am

Insight: Tools, methods and ways to success: How to be successful through associations

Association lobbyists identify relevant national and international developments, particularly regulatory and legislative initiatives, and work out common positions for their members. On behalf of members, they participate in public debates and play a part in the political opinion-forming process. By presenting practice-oriented arguments, they promote understanding between policymakers and the business sector.

Andreas Krautscheid

Andreas Krautscheid

Association of German Banks
State Minister [ret.] & Member of the Senior Management Board
After studying law and holding various positions in the private sector and politics, i.e. as Member of Parliament and State Minister, Andreas Krautscheid joined the Senior Management Board of the Association of German Banks in March 2011; his responsibilities there include legal affairs, consumer protection, HR, banking technology and political affairs.
10:10 am - 10:40 am

Insight: Market competition in the European Union – how to be successful through public affairs

Competition in mature, highly-competitive and super-regulated markets like the EU airline market often takes place on political and regulatory terms. While many industries can choose the most convenient regulatory “home”, aviation is limited in that. As it is widely considered vital industry, especially major networks are limited in their ability to choose the most competitive home base. Competing with highly mobile companies that choose low-cost or at others’ cost business models on the on hand, and foreign state concern benefitting from massive support of their respective states requires massive investment and engagement in public and semi-public fora. The presentation will deal with action and strategy how to use the plethora of regulations and interests as tools to level out unfair competition.

Thomas Kropp

Thomas Kropp

Lufthansa Group
Senior Vice President, Head of Group International Relations and Government Affairs
Thomas Kropp, born on 30 December 1952, is Head of Group International Relations and Government Affairs at Lufthansa since 2002.
After studying law and public affairs at the Universities of Bonn and Münster, Mr. Kropp finished his legal clerkship in 1985. Thereafter, he worked as a Senior Manager and Consultant at MSL-Saatchi & Saatchi in Düsseldorf, followed by an employment abroad as Director of the Konrad-Adenauer-Foundation in Buenos Aires, Argentina in 1991.
Mr. Kropp started his career at Lufthansa in 1995 as Head of the EU Liaison Office in Brussels. Since 2002 he is Head of Group International Relations and Government Affairs and reports directly to Lufthansa Group’s President and CEO Carsten Spohr.
Along with his position he is member of the European Economic and Social Committee in Brussels. Furthermore he holds mandates for the Business Association for Latin America, the Berlin Tourismus and Kongress GmbH, the Transport Committee of the Federation of German Industry (BDI), the Advisory Board on Tourism of the German Government, the Advisory Board of the Cologne Institute for Economic Research and the Industry Affairs Committee of IATA. Mr. Kropp is married and has two daughters.
10:40 am - 11:10 am

Coffee break

11:10 am - 12:40 pm

Trend Lab - Session II

11:10 am - 12:40 pm

Trend Lab I: German legislation - an impenetrable jungle?

The process of German legislation is highly complex and seems to be an impenetrable jungle. The workshop will provide in-depth insights into the formal processes and will shed light on the power struggle between the different governmental and parliamentary institutions. A case study will show when, how and where it makes sense to get involved into the process.

Heiko Weiß

Heiko Weiß

ADVICE PARTNERS
Director Public Affairs
Heiko Weiss is Director Public Affairs at ADVICE PARTNERS. He has more than 22 years of experience in the communications industry as a political consultant. He has developed and implemented various public affairs strategies for companies and associations especially from the Financial Services industry. Heiko has a strong focus on Regulatory Affairs and Reputation Management.
11:10 am - 12:40 pm

Trend Lab II: Mission possible! How to successfully work with MPs in Germany

A high proportion of the work in Public affairs is built around those women and men who physically make the law: MPs. If PA activities do not reach out to this group of decisions makers, many other efforts of communication tend to be worthless. Is there a ‘perfect way’ to handle the challenges in this respect? What are the dos and don’ts? What is specific for Germany as the cultural environment?

Cornelius Brand

Cornelius Brand

Instinctif Partners
Managing Partner
Cornelius Brand has been a professional in the German public affairs business for over 10 years. He established his own consultancy in 2008 and joined Instinctif Partners with his team in 2014. His consulting career started with Arthur D. Little and AT Kearney. He later became managing director of the Industrial Investment Council, an investment promotion agency for the New German States. His industry expertise ranges from the health sector to automotive, telecoms and the energy sector.
11:10 am - 12:40 pm

Trend Lab III: Dealing with the unthinkable: Brexit, Trump and an eroding party system in Germany – a map for orientation

2016 has marked a watershed moment in the domestic, European and international political arena: Political developments have become increasingly unpredictable and complex. Which values, which regulation, which relationships will count in the future?  This year’s events seem to contradict logics and political experience. The workshop will give in-depth insights into the assessment and communication of Public Affairs in a changing world.

Judith Kleinemeyer

Judith Kleinemeyer

FleishmanHillard
Senior Vice President & Head of Public Affairs
Having been a public affairs professional for more than 17 years, Judith Kleinemeyer advises national and international clients, associations and public institutions in the areas of government relations, campaigning, issue management, corporate communication and public affairs. Her expertise includes the energy sector, agro-chemical, ICT and infrastructure industry. In addition to her work as a consultant, Judith has initiated various political background circles, and frequently publishes in specialist magazines.
12:40 pm - 1:30 pm

Lunch

1:30 pm - 2:00 pm

Insight: Success in Brussels? Issue management across geographic borders

Emissions, autonomous driving, access to car data – EU regulation critically impacts business models of the automotive industry. In this presentation you will learn, how Opel as an international car manufacturer manages its public policy issues management at the interface of Brussels, EU member state capitals and the groups European and global headquarters.

Joachim Koschnicke

Joachim Koschnicke

Opel Group
Vice President, Public Policy & Industry Strategy
Joachim Koschnicke has been named Vice President, European Government Relations, effective January 1, 2013. In this position he is responsible for building and expanding pan-European relationships to political institutions and organizations as well as governments,
associations and businesses.

Koschnicke has held management positions for many years and has extensive experience in the political strategy and communication arena. He studied law and business administration in Bonn and Heidenheim. He began his professional career as an inhouse consultant for strategic planning at BSH Bosch und Siemens Hausgeräte GmbH. In 1999 he moved into politics and was in-house consultant and member of the strategic planning department of the CDU Germany. From December 2000 to January 2005 he was Chief of Staff of the CDU secretary general. In January 2005 he was named Director Strategic Planning and Strategic Communication of CDU Germany. In his last position, Joachim Koschnicke was Managing Partner of Forsa Gesellschaft für Sozialforschung und statistische Analyse mbH.
2:00 pm - 2:30 pm

Insight: Beyond Filofax - organizing Public Affairs in the digital age

Digital Public Affairs has become a buzzword for the industry. Social media and online campaigns are now an integral part of political communication. However, the organization behind this is generally organized in the same way. Collaboration and workflow management can make public affairs more efficient as well as transparency requirements.   

Christoph Moosbauer

Christoph Moosbauer

MSLGroup Germany
Managing Director
Christoph Moosbauer is Managing Director for Public Affairs & Corporate Communication at MSL Germany. After a commercial apprenticeship as a bookseller he studied political sciences in Munich. He gained political experience as a senior staffer in the Bavarian Landtag before he was elected to the German Bundestag in 1998 for the SPD. In 2004 he joined Concilius as a strategy consultant, until he joined MSL Germany.
2:30 pm - 3:00 pm

Insight: Fight for your right to lobby

Today's political process appears to be gaining in speed and losing in credibility. More than half of the German public believes, that companies wield more political influence than parliaments. Industrial lobbyists have come into the crosshairs of unions, NGOs and journalists. But despite all the criticism, there is a value they bring to the table: Realistic insights from the shop floor and the willingness to fight for or against an issue.

Antonin Finkelnburg

Antonin Finkelnburg

Federation of German Employers' Associations in the Metal and Electrical Engineering Industries (Gesamtmetall)
Head of Public Policy and Campaigning
Since 2010 Antonin Finkelnburg has been in charge of public policy and campaigning for Gesamtmetall, Germany's largest industrial employers' association. In previous posts, he has worked as a campaigner in the strategic planning department of the CDU Germany and in the coordination and strategy department of the Federal German Employers's Association (BDA). Since 2009 he's also serving on the steering committe of the American Council on Germany.
3:00 pm - 3:30 pm

Outlook: Companies strategy and public affairs

The old age of conversations in the lobby will come to a close. Public Affairs 4.0 will reconcile latest social media and new formats of discourse with traditional face-to-face communication. At the heart of the task remains fact-based, credible and consistent engagement on relevant topics.

Patrick Kammerer

Patrick Kammerer

Coca-Cola Germany, Denmark, Finland
Director Public Affairs & Communications
Patrick Kammerer leads public affairs, corporate communications and brand PR for Coca-Cola in Germany with further responsibilities for the business in Denmark and Finland.
He is a member of the Management Committee based in Berlin. After his studies in Tübingen and Stanford he started as a political speech writer. He has over 20 years of experience working in international companies holding regional and global positions. Before joining Coca-Cola in 2012, he worked for Nike and Shell and was based in Amsterdam, Hamburg and London.
3:30 pm - 3:35 pm

Short pre-sum-up

Prof. Dr. Mario Voigt

Prof. Dr. Mario Voigt

Quadriga University
Professor for Digital Transformation & Politics
Prof. Dr. Mario Voigt is a member of the Thuringian state parliament. He has worked in the field of Public Affairs, Public Relations and Investor Relations for several companies, political parties and think tanks in Berlin, Brussels and Washington, DC. Mario analyses national and international political campaigns. He has published three books in the field of Campaigning, Communication and Public Affairs.
3:35 pm - 5:45 pm

Field trip to the German Bundestag & Round Table with MPs

The best is yet to come: On our field trip to the German Bundestag we will be taking a private guided tour through the Bundestag (Federal Parliament of Germany). After the tour we will have the chance to discuss along with members of the German parliament.

Mark Hauptmann

Mark Hauptmann

German Bundestag
Member of the Parliament
Mark Hauptmann was born on 29 April 1984 in Weimar. Since September 2013, he has been Member of Parliament, representing the South of Thuringia in the German Bundestag. He is a member of the Committee on Economic and Energy Affairs as well as a substitute member of the Foreign Affairs Committee. Before entering the German Bundestag he worked in Brussels, Beijing, Erfurt and as head of the office of MP Christian Hirte.
5:45 pm - 6:00 pm

Sum-up & end of conference